Last Christmas Eve, McDonald's relaunched its popular Reindeer Ready Live technology, which allowed parents to capture footage of reindeer visitors in their house on their way to deliver presents around the globe.
As part of the #ReindeerReady campaign, McDonald’s released a free storybook for families titled ‘Sam & Sparky’s Incredible Christmas’, with the audiobook version of this heart-warming tale read by singer Ronan Keating.
The free audiobook download was connected to McDonald’s Christmas TV advert, 'Imaginary Iggy' showcasing the importance of childhood imagination.
IMAGES: McDonald's
