Brand Oat Cult has released their new overnight oats product to the UK market. The rugged landscape of the Lake District was the perfect backdrop for the launch advert, which was inspired by horror directors Robert Eggers and Ari Aster, plus cult film The Wickerman.
As Art Director, I was responsible for sourcing all props and costume and set dressing the location.
Four Oat Cult masks were handmade. Each mask had a unique design that required using sheaves of real dried oat stems. Hessian sacks were also embellished to create quick masks for extra members of the cult. Custom accessories included plaited belts, a cult leader spoon necklace and tiny spoons tied to wriggling fingers.
STARRING:
Joe - Joe da Costa
Oat Cult Leader - Stephen Pickthall
Oat Cult Members - Josh Clarricoats, Marc Donaldson, Thomas Farrall, Dave Birkett, Liza Lewis, Warren Berchie
Hiker - Dean Kay-Barry
Directors: Three Shades
Production Company: Three Shades Creative
Producer: Liza Lewis
DOP: Ali King
Focus Puller: Ben Foat
Camera Trainee: Finley Clifton
Gaffer - Daniel Llobera
Art Director: Moira Lam
Costume & Styling: Marta Cernovskaja
Locations: Mark Edwards
Fire Safety: Michael Aldersey
Catering: Jamie & Alison Clarricoats
Editor: Corey Thomas Mckay
Music: Joe da Costa
Sound Design & Mix: Dave Ingram / Storm Post Production
Grade: Thomas Kumeling / DOMA Works
Grade Producer: Grace Evers-Green / DOMA Works
Creative Directors: Fiona White & Thomas Farrall
Executive Creative Director: Ben da Costa
Client: Oat Cult
Agency: Insiders Studio
Kit: HAWK London
Joe - Joe da Costa
Oat Cult Leader - Stephen Pickthall
Oat Cult Members - Josh Clarricoats, Marc Donaldson, Thomas Farrall, Dave Birkett, Liza Lewis, Warren Berchie
Hiker - Dean Kay-Barry
Directors: Three Shades
Production Company: Three Shades Creative
Producer: Liza Lewis
DOP: Ali King
Focus Puller: Ben Foat
Camera Trainee: Finley Clifton
Gaffer - Daniel Llobera
Art Director: Moira Lam
Costume & Styling: Marta Cernovskaja
Locations: Mark Edwards
Fire Safety: Michael Aldersey
Catering: Jamie & Alison Clarricoats
Editor: Corey Thomas Mckay
Music: Joe da Costa
Sound Design & Mix: Dave Ingram / Storm Post Production
Grade: Thomas Kumeling / DOMA Works
Grade Producer: Grace Evers-Green / DOMA Works
Creative Directors: Fiona White & Thomas Farrall
Executive Creative Director: Ben da Costa
Client: Oat Cult
Agency: Insiders Studio
Kit: HAWK London
IMAGES: Three Shades Creative & Marta Cernovskaja
